There are many benefits for keeping a blog on your website
One of the most prominent reasons is to help your website rank in search engines such as Google, Bing, Yahoo, DuckDuckGo and several others; This is called Search Engine Optimizing or SEO.
There are little “bots” in the world wide web that crawl through the millions of bytes of data collecting intelligently information on websites and organizing them to from most relevant, to least relevance, according to the amount of “key words” that match your website and the search engine’s gathered information.
The more information that is relevant to your website the more data the bots have to gather and ranking your content as data that is helpful and useful for a person who is using their search engine.
Another excellent benefit to keep a blog on your website is to build a bridge with your viewers and your brand or services. This helps your Social Media online presence which is designed to connect you with your consumers or other businesses.
People who feel a connection with a business or brand will more likely seek to support and buy your services because they the transparency and trust that is created by sharing insightful, genuine information and images.
A blog post can be anything from How-To’s, Tips, Personal Journal, Freebies, it’s all up to you and what you decide to commit to.
The key to Blogging is consistency. Remaining consistent is what helps your ranking and build your social media outreach.